Ahead of the Longines Golden Slipper Day at Rosehill Gardens Racecourse, we created a show-stopping brand and carnival activation for the Australian Turf Club.

Over three weeks, three multi-day activations in prestige shopping centre locations offered punters the chance to win an enchanting day at the races with hospitality from the ATC and Longines. Reflecting the luxe and fashionable glamour of this highlight in the racing calendar, we created a 2.4m high Golden Slipper seat. Backed by a golden horseshoe encrusted with jewels and floating in a cascade of giant blooms, our slipper immediately attracted queues of people ready for their Insta-moment. Shareable content was key in encouraging Sydney-siders to make tracks to Rosehill for the Golden Slipper Day. This activation was the first of its kind for the ATC and The Golden Slipper.